Crescent Street Grand Prix Festival (June) - Bud Light Villa Paradizo (September)

     
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Mission : Leverage Pfizer’s sponsorship of the 2014 World Pride Parade in Toronto and the Pride Parade in Montreal.

Activation : The Pfizer float activation had the greatest visibility of any sponsor at the 2014 World Pride Parade in Toronto and Montreal’s Pride parade. A giant helium filled Pfizer pill balloon lead the float, which displayed a giant rainbow arch over a larger than life Pfizer pill with a DJ. Pfizer ambassadors gave out Pfizer temporary tattoos and tattoo sleeves worn by parade attendees. This year, Pfizer’s float entry reached millions with the live broadcasting of the World Pride Parade.






 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
                                                                        
  

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 		 ABOUT US
Top Gear Marketing Group Inc. is a boutique style promotional agency that provides turn-key experiential campaigns to top tier companies. With reach into all markets of Canada, Top Gear specializes in bringing brands and events to life by focusing on interactive, exciting concepts and memorable experiences. From concept to completion, Top Gear’s mission is to ensure complete customer satisfaction, value and maximum impact.		 CONTACT
Top Gear Marketing Group Inc.
145 rue St. Pierre, Suite 109
Montreal, Québec
H2Y 2L6
T 514.284.3323
F 514.284.3325
E info@tgmg.ca