Crescent Street Grand Prix Festival (June) - Bud Light Villa Paradizo (September)

     
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Mission :To leverage Pfizer’s sponsorship of the Montreal, Toronto and Vancouver 2013 Pride celebrations.

Activation : The Pfizer float activation had the parade crowds cheering for Pfizer with a giant helium filled Pfizer pill balloon leading the float which displayed a giant rainbow arch over a larger than life Pfizer pill with a DJ. Pfizer ambassadors gave out Pfizer temporary tattoos, tattoo sleeves and Centrum chewables at the parade and at the Pfizer booth, which was set up at community festivals for visitors to get their photo taken with the large Pfizer pill as a keepsake.




 
 
 
 
 
   
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
     
 
 
   
                                                                        
  

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Top Gear Marketing Group Inc. is a boutique style promotional agency that provides turn-key experiential campaigns to top tier companies. With reach into all markets of Canada, Top Gear specializes in bringing brands and events to life by focusing on interactive, exciting concepts and memorable experiences. From concept to completion, Top Gear’s mission is to ensure complete customer satisfaction, value and maximum impact.		 CONTACT
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