On June 6, 7 and 8, the 2013 LG Crescent Street Grand Prix Festival, presented by Bud Light took place on the famous Crescent Street. More sponsors than ever were present during the free 3-day event. Activities, promotions, autograph sessions with F1 drivers, Emerson Fittipaldi and David Coulthard, and free nightly music on the Bud Light stage drew over 500,000 visitors. Artists who played on the Bud Light stage include Rise Up, Zolo and the ever popular Canadian group, Classified, presented by Public Mobile. Other activities included the Dodge and SRT Viper Pit Stop challenge, Pirelli racing simulators and photo opportunities with LG hostesses on a champion’s podium and a Fashion Show on the Bud Light stage, among other activities. BBF Promotions and Events produced the entire event including sponsorship acquisitions, talent booking, logistics’ management of the festival infrastructure and media relations.