Mission : Give Dodge and Fiat the visibility of a car show on Crescent Street

Activation : During the Crescent Street Grand Prix Festival, a 40 ft Dodge zone was set up to display Dodge vehicles. A 25 ft Fiat Zone displayed Fiat vehicles. The cars were displayed on each side of the street on red carpet. An arch on each side of the street with lights lighting the cars and branded banners distinguished each zone. Dodge and Fiat ran contests that drew visitors to interact with brand Ambassadors in their zones.