The 2012 LG Crescent Street Grand Prix Festival, presented by Bud Light was bigger than ever with more great sponsors during the free 3-day event. Activities, promotions, autograph sessions with F1 drivers, Emerson Fittipaldi and Kimi Raikkonen, and free nightly music on the Bud Light stage drew over 500,000 visitors. Artists like the Blushing Brides and the Bud Light All Star Band played on the Bud Light stage nightly. Other activities included the Pit Stop challenge presented by the heart and stroke foundation, Pirelli racing simulators and photo opportunities with LG hostesses in front of a champion’s podium. BBF Promotions produced the entire event including sponsorship acquisitions, talent booking, logistics’ management of the festival infrastructure and media relations.