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Mission : To crown their new BRP club initiative, BRP wanted to
bring Montrealers the ultimate recreational experience in the
heart of Montreal.
Activation : Crescent Street was closed to traffic between
Tuesday, July 12 and Saturday, July 16 to host this inaugural
open-to-all five-day summer celebration. Each night, thousands
of festival-goers were able to see exciting live performances
from local and international artists on the BRP stage such as
Sass Jordan, Boogie Wonder Band, Michel Pagliaro, David Usher
and many other musicians that Montréalers were pleased to
recognize. In addition, visitors also had the opportunity to check
out the many BRP products, enjoy a drink on one of three BRP
terraces and meet BRP dealers from the greater Montréal area. |
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