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During the annual Grand Prix du Canada, Toyota Canada turned to Top Gear for a creative way to celebrate their involvement and support of the race and its fans. Enter the Toyota F1 Tour Bus, a double-decker, London-style bus wrapped completely in Toyota F1 graphics and a crew of young, dynamic tour guides that were eager to show visitors around town like they’ve never experienced before! Live music, contests, radio promotions, F1 driver appearances and major visibility rounded out this unique promotion.
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