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Mission : Successfully produced the first free outdoor EDM Festival in Montreal
Activation : September 5 and 6, 2014, Bud Light Villa Paradizo was held on Crescent Street in Montreal. An amazing attendance of 100,000 people came out to listen to top Canadian and International DJs play the hottest electronic dance music (EDM), including MAKJ, #63 DJ in the world (ranking according to DJ mag), DJ Bl3nd (#78) as well as DJ and the festival spokesperson, Domeno. Bud Light was the main sponsor with notable partners at the first edition including Scion, Red Bull, Coca-Cola, Lacoste Live, Speed Stick & Irish Spring Gear, Sennheiser, Moog Audio and CASA John Molson School of Business
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