|
Mission :To create the ultimate sponsored festival for race fans to attend during the Nascar race weekend.
Activation : On August 16, 17 and 18, 2012, the Ford Racing Festival was held on Crescent Street in Montreal. Over 350,000 people enjoyed the event, experiencing an unforgettable Nascar weekend. Ford vehicles, autograph sessions, activities, promotions and entertainers offered the public a complete racing experience all 3 days. Activities in the Ford Zone include the Ford Racing Pit Stop Challenge, the new Ford Racing Simulator as well as live concerts nightly on the Ford Fusion Stage, which included Karl Wolf presented by Public Mobile and Big Wreck, presented by CHOM 97. |
|