June 5, 6 and 7, the 2014 Crescent Street Grand Prix Festival, presented by Corona Extra celebrated its 15-year anniversary on Crescent Street. Many sponsors returned for the celebration along with new sponsors for the free 3-day event. Activities, promotions, autograph sessions and appearances by F1 drivers David Coulthard, Sergio Perez and Simona De Silvestro along with free nightly music on the Corona Extra stage drew 550,000 visitors. The Corona Extra stage featured Canadian acts that have performed at the Festival over the past years including Rise Up, Freddie James, Young soul and Body Groove. Activities that took place on the Corona Extra stage included the official launch to the countdown of the FIFA Women’s World Cup Canada 2015 as well as performances by the Montreal Alouettes cheerleaders. Other activities included the very popular Alfa Romeo 4C Pit Stop Challenge and Oakley O-Lab. BBF Promotions and Events produced the event, including sponsorship acquisitions, talent booking, and logistics’ management of the festival’s infrastructure and media relations.